NBP Foods Redefining Taste and Innovation Since 2010
Years Crafting Quality Snacks
Regions with Active Distribution
SKUs of Snacks & Biscuits
National Bilal Products (NBP FOODS)
Founded in 2010 as a modest snack production unit, NBP Foods has rapidly evolved into a trusted name in Pakistan’s snack and biscuit industry. With a relentless focus on innovation, premium quality, and consumer satisfaction, we have proudly built a legacy of taste and trust.
Our journey began with a small facility and a big dream to offer unique, high-quality snacks to the local market. In 2014, we launched our first branded product: the Chicken Biryani snack, which quickly gained traction and expanded our footprint. By 2017, we revolutionized the market again by introducing a Crown shaped snack design an industry-first innovation that increased our market reach by over 400%.
In 2020, we launched the now-celebrated Aloo Potato snack, winning hearts with its signature flavor blend of potato and pepper. Our commitment to setting trends rather than following them continued in 2025 with the launch of Uff Mirchi Rs.20, a bold and spicy innovation that outpaced competitors in the Rs. 20 segment with its unmatched flavor and quality.
Expanding our vision further, in 2024 we proudly introduced our Premium Biscuit Range. Led by a seasoned CEO with years of expertise in biscuit formulation, our biscuit line has already earned a strong reputation for taste and quality in a short time.
From our roots in Karachi and Hyderabad’s S.I.T.E. areas, we now cater to snack lovers across the Sindh region and beyond—one flavor-packed bite at a time.
Our Vision
To become a household name in Pakistan’s FMCG sector by offering innovative, high-quality, and affordable snack and biscuit products that bring joy to every bite. We strive to continuously evolve our product line to meet changing consumer tastes while maintaining the trust and satisfaction of our customers.
Our Mission
- To deliver premium taste experiences using safe, hygienic, and modern manufacturing processes.
- To innovate continuously, leading the market in flavor and design.
- To empower our team and build long-lasting relationships with distributors, retailers, and customers.
- To ensure consistent quality in every pack.
Trusted by Businesses Across the Region
Want to Partner With Us?
Join our growing distribution network &
become a part of the NBP Foods success story.
“NBP Foods ka supply system bohot efficient hai. Har order time par milta hai aur products market demand ko match karte hain — taste aur packaging dono perfect!”
Haji Adnan Traders Nawabshah